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Woke BlueCross BlueShield denies 'food equity' grant to any group with white CEO

Published in Blog on February 14, 2023 by Jakob Fay

In the name of ending “food insecurity” caused by “systemic barriers” (whatever that means!) BlueCross BlueShield has announced it will be resuscitating discrimination.

Beginning this year, the North Carolina branch of the popular insurance company will provide “food equity” grants, but only to organizations that do not have white CEOs.   

According to the official BlueCross BlueShield website, “[o]ur food system produces an ample supply of food, yet many people… struggle to secure the necessary healthy food for themselves or their family. American Indian, Black, Latino, other People of Color, and members of immigrant communities are disproportionately impacted by food insecurity due to systemic barriers resulting from generations of public policies, institutional practices, and social norms creating and reinforcing inequities among racial and ethnic groups.”

To combat this alleged problem, BlueCross BlueShield will donate $300,000 to up to 10 organizations that “engage in advocacy for transformational changes that advance equitable access to healthy food.” The money will help them “expand their ability” to tear down these systemic barriers.

In short, even the distribution of food in this country is tainted by racism. Therefore, organizations that commit to “food equity” should get extra money – or, so BlueCross BlueShield’s argument goes.

The one catch is that companies with white CEOs are not eligible to apply, no matter how diverse their workforce may be. Indeed, The Daily Signal reported that “some organizations that employ a majority nonwhite staff and have a majority-nonwhite board of directors automatically are disqualified from the grant.”

As explained by the grant’s required criteria, a prospective “executive director or CEO [must be] American Indian, Black, Latino, other Person of Color, or from an immigrant community.”

This blatant prejudice against white businesspeople is a part of the company's broader “Racial Equity Commitment.”

“For a person to attain a level of good health, they must first have a fair and just opportunity to be as healthy as possible - what is known as health equity,” the organization declares in its racial equity commitment statement. “Unfortunately, for so many living in North Carolina, this fair and just opportunity has been limited, and for some even denied. The reason: the color of their skin.”

Apparently, the company thinks the only way to end discrimination is by practicing discrimination against white people. Not only is this a financially wasteful way to fix a fictional problem, but it will actually make the problem worse by prolonging inaccurate stereotypes about race in America.

As one doctor put it: “If ever there was a bad idea, the notion that we should start to separate our country along racial lines is amongst the worst.”

But what did we expect? Wokeism is dead set on destroying everything, after all.

That even our insurance providers are wrapped up in its regressive web ought to concern us all.

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