What do Anheuser-Busch, Target, and Starbucks have in common?
Not only have they forced woke social issues on their customers and encountered an encore of backlash, but the three businesses have also eased their political agendas in light of America's outrage.
The effects of a national boycott on Anheuser-Busch products were disclosed this week, and the data proves Americans are willing to take their business elsewhere. Bud Light, America's top-selling beer for over 20 years, is no longer the most popular beer in America. While still owned by Anheauser-Busch, Modelo Especial overtook the number one slot in May, with sales up 12.2 percent. Bud Light, on the other hand, experienced a 24.4 percent drop in sales.
While ABC's Shark Tank personality Mark Cuban has claimed the woke push is good business, his colleague Kevin O'Leary (known as Mr. Wonderful) vocally denied that sentiment on a Wednesday Fox News show.
"When you lose 26 percent share in a beer company, that's unprecedented in the history of beer, never happened before," he said. "So I don't agree, that's not a surprise between Mark and I. We don't agree on much."
In business, it's all about the money, and the shareholders are not happy, O'Leary explained. He said corporations have customers of every kind, whether they're Republican, Democrat, gender-specific, or otherwise. Political ideologies should not matter to companies that cater to all consumers. When they drill partisan ideas onto customers, it's no wonder they will lose half of their base.
"Why you would do that when you're a service company makes absolutely no sense," O'Leary said. "Their role is not to educate society on the social issue of the day. They're learning that very quickly."
The Americans protesting corporate wokeism are having a real impact, sending a clear message to these corporations that their tactics are making people angry.
"How is it possible for any company that's trying to sell products and services to want to get involved in politics or social issues? I think we've learned multiple times that that is not good for the constituency. When you actually make someone angry enough to stop buying your product, you have failed," O'Leary declared.
We have enough problems in our federal government when it comes to career politicians, outrageous spending, weaponized executive agencies, and deep corruption. Convention of States is a movement working to rein in the federal government, which is surely entangled in the corporate culture wars.
To support the Article V effort, please sign the COS petition below.
