New polling data from The Trafalgar Group and Convention of States Action concur with what we have long suspected: the American people are sick and tired of corporate Pride Month virtue signaling.
As we enter the final stretch of what has been a bizarre, over-the-top, and outright exhausting month of June, the American people are making their thoughts on business's woke LGBTQ posturing known. Nearly 62 percent of voters believe that, in light of public backlash against Bud Light and Target, companies should seek to be neutral on cultural issues. More than 65 percent say they have boycotted a company that took a public stance on a political or cultural issue with which they disagreed. Interestingly, the poll also reveals that consumers are more likely to boycott a company for taking a “woke” public stance than they are to boycott a conservative company.
“No month better epitomizes the lengths that companies will go to in order to kiss the ring of the progressive left than pride month in June,” said Mark Meckler, President of Convention of States. “But as we saw with Bud Light and Target, Americans are fed up. And not only is a large majority ready to boycott a company, more Americans are likely to boycott a company embracing the “woke” left vs. a company embracing conservative values.”
“Every corporate board room should be very alarmed at these poll results," he continued. “While the Wall Street Woke seem to be hell-bent on pushing business to the radical left, American voters simply want businesses to provide products and services and not be a megaphone for political activism—especially radical activism from the left.”
As already mentioned, both Bud Light and Target have taken massive hits since anti-woke boycotts earlier this year. “In the wake of Bud Light’s disastrous partnership with Dylan Mulvaney [the transgender TikTok star], Anheuser-Busch [the beer manufacturer's parent company]… lost $27 billion in value,” The New York Post reported. Target lost $15 billion after prominently featuring a Pride-themed clothing line for children.
Clearly, the data does not bode well for corporate America, which stands at an impasse between caving to woke pressure and alienating millions of consumers. The good news for the American people, however, is that our boycotts are making an indelible difference. We are forcing businesses to seriously reconsider their woke stances—and pay a price if they don’t. Some companies, such as Starbucks, have even waffled on their LGBTQ advocacy in light of the backlash. Ultimately, this proves that We the People can win this fight if only we’ll stand up.
After all, if a small minority of the population can pressure all of corporate America to cave to gender insanity, surely we can reverse that trend.
‘Every corporate board room should be alarmed’: consumers sour on corporate Pride Month
Published in Blog on June 28, 2023 by Jakob Fay
